Kitchen Myths

Facts and fiction about food and cooking, by Peter Aitken

Baby carrots are actually baby carrots

Nope, it’s just marketing. The small, torpedo-shaped carrots you see labeled as baby carrots are actually mature carrots that had some physical deformity, such as being crooked , and therefore could not be sold whole. Some marketing genius realized that these carrots could be mechanically trimmed down and the bad or ugly parts removed, with the remaining good part labeled “baby.” Now there’s nothing at all wrong with these carrots, except perhaps the inflated price–I use them all the time. Just be aware that you are not actually getting baby carrots.

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